Free Shipping on orders over $150

Shipping is free for wholesale orders of $150 or more!

Irritated? 4 reasons to choose a fragrance-free hair product line.

Four Reasons No Nothing says strictly no to fragrances, commonly sensitizing ingredients and anything extra.

The product that serve many different needs - tips for professionals!

Four Reasons Color Mask toning products developed for dark, blonde and red hair serve many different needs and wishes.

This is how you choose the right lightener and succeed!

Bleaching hair is still very trendy. Our range of bleaches includes solutions for all the bleaching services of a hair salon, such as major color changes, foil highlighting and root bleaching.

Will you choose Optima, Luxima or both?

The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning hair colours.