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01/09/2024

NEW Four Reasons Color Lock

Post-Color Treatment that prevents color from fading.

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06/28/2023

Follow the Professional Shots service path and ensure customer satisfaction!

Professional Ampoule Treatments powered by the latest technologies and plant-based active ingredients.

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02/23/2023

This is how you choose the right lightener and succeed!

Lightening hair is still as trendy as ever. Our range of bleaches includes solutions for all lightening services a hair salon offers, such as major color changes, foil highlighting and root bleaching.

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02/06/2023

Will you choose Optima, Luxima or both?

The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning hair colours.

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