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Coming Soon!

New Four Reasons Professional Bio-Molecule Repair™ is coming soon.

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03/19/2024

A fragrance-free hair salon experience as an alternative

With allergic reactions to fragrances becoming increasingly common, the demand for fragrance-free alternatives in hair care is growing. While many still use scented products, there's a notable preference for fragrance-free options that offer an enhanced experience.

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02/06/2023

Will you choose Optima, Luxima or both?

The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning hair colours.

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